
debate it is on. And it has surprised me a little. CBS and Katie Couric made history on their deal to bring Katie to the CBS Evening News as the first woman sole anchor.
Maybe I just don’t care enough about the evening news, but I am intrigued by the amount of buzz out there about this decision. Much of it is criticism of CBS which I have a hard time understanding. I respect anyone that is willing to innovate and take a new approach to an old situation. Apparently, not everyone agrees. Just read the comments on Vaughn Ververs editorial at CBS’ Public Eye or Marc Cooper. Jarvis at BuzzMachine is critical because it is not bold enough.
I am just a simple-minded businessman but I look at it this way. You run the news department for the perennial 3rd place winner in the 3-“man” network race. You see the world around you (traditional media) changing as blogs and other media gain share in the market for information and news. A scandal rocks your news division. Does any one here vote to “stay the course?”
CBS has found a slight renewal with Bob Shieffer as its interim anchor. Ratings at CBS have increased slightly as ratings have decreased for ABC and NBC. Schieffer has restored credibility to the once powerful news division of CBS that brought us Edward R. Murrow, Walter Cronkite, Harry Reasoner, Mike Wallace and even Dan Rather. It is afterall, the network of 60 Minutes. CBS hopes Couric pushes this renewal further.
Not everybody thinks CBS is crazy or that Couric is just "fluff." Fox News reports that:
From NPR’s All Things Considered:
And read a comment in response to Marc Cooper's post and a post at Progressive Values that looks at CBS’ ability to import personalities.
The Maybe I just don’t care enough about the evening news, but I am intrigued by the amount of buzz out there about this decision. Much of it is criticism of CBS which I have a hard time understanding. I respect anyone that is willing to innovate and take a new approach to an old situation. Apparently, not everyone agrees. Just read the comments on Vaughn Ververs editorial at CBS’ Public Eye or Marc Cooper. Jarvis at BuzzMachine is critical because it is not bold enough.
I am just a simple-minded businessman but I look at it this way. You run the news department for the perennial 3rd place winner in the 3-“man” network race. You see the world around you (traditional media) changing as blogs and other media gain share in the market for information and news. A scandal rocks your news division. Does any one here vote to “stay the course?”
CBS has found a slight renewal with Bob Shieffer as its interim anchor. Ratings at CBS have increased slightly as ratings have decreased for ABC and NBC. Schieffer has restored credibility to the once powerful news division of CBS that brought us Edward R. Murrow, Walter Cronkite, Harry Reasoner, Mike Wallace and even Dan Rather. It is afterall, the network of 60 Minutes. CBS hopes Couric pushes this renewal further.
Not everybody thinks CBS is crazy or that Couric is just "fluff." Fox News reports that:
“Don Hewitt, the man who created 60 Minutes and carried the banner of Edward R. Murrow for decades, told me he thinks Couric will do fine as the new anchor of The CBS Evening News. Indeed, Hewitt said: ‘I tried to hire her for '60 Minutes' 10 years ago. We talked about it a lot.’ With that kind of support, Couric should be fine as she makes the transition.”
From NPR’s All Things Considered:
"A journalist who was not a fan of NBC's Today show found herself interviewed by Katie Couric... and blown away by her interviewing abilities. Now she thinks Couric would make a great evening news anchor."
And read a comment in response to Marc Cooper's post and a post at Progressive Values that looks at CBS’ ability to import personalities.