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Apr10
Would you fire Don Imus?
Fire?  Suspend? Reprimand? Set free? What would you do if you were Don Imus’s boss at CBS Radio and MSNBC?

The radio talk host and former shock jock made racial comments last week about the Rutgers women’s basketball team calling them "nappy-headed hos." If you were the boss what would yourimus.jpg reaction be? What factors would you consider?

CBS Radio and MSNBC both said Monday they were suspending Don Imus' morning talk show for two weeks. Meanwhile a protest is growing and many are calling for Imus to be fired.

Unfortunately, I don’t think the decision to suspend Imus was a decision by CBS and MSNBC about right or wrong.  Rather it was a business decision to placate protestors, to ask for forgiveness and then get back to business two weeks later.  My guess is that both CBS and MSNBC will not inflict a stronger punishment unless they see the protest start to put pressure on advertisers and advertisers of the show pull out. Unless, that is, they see it affecting the bottom line.

As a leader, it is not an easy decision.  It is our job to protect the bottom line and protect and sustain our assets (in this case the personality of Imus). But like most decisions, there are potential short term and long-term consequences of any decision we make. What are the revenue ramifications of firing Imus? Or of keeping him after a suspension? How will your decision affect your audience now and in the future? Your culture? Your ability to hire and retain?

Racial comments or comments in bad taste are not against the law.  The FCC does not regulate them.  The regulation is left to the broadcasters. That is important responsibility.

So should a person be fired for making racially disrespectful comments? Every situation is unique. One question to ask is if there is a pattern of this behavior?  There are those that argue, this is not the first offense of Don Imus.  Additionally, he not only made racial comments but he made them to an audience of millions. Imus is more than an employee; he is a voice and sphere of influence.

It is possible to be controversial, speak your mind, be funny and edgy and not racist or sexist. It is unconscionable, however, to use sexist and racist comments to disrespect and demean a group of talented young women who had accomplished so much. Don Imus has a right to free speech.  He does not have a right to be employed. One way to deter this type of thinking and behavior is to not tolerate it in the media and in the workplace.


4 Comments/Trackbacks




Maybe he said "Happy Wedded Vogues." Those who believe that the solution to the "Imus" problem is to simply turn him off are not considering one key point. Please visit "If you don't like it, turn it off" at sarcasticynic.blogspot.com if interested.

http://sarcasticynic.blogspot.com/2006/01/if-you-dont-like-it-turn-it-off.html

Ofcourse I would. Being a credible news source I wouldn't want ignorant and flat out idiotic people affiliated with my company. Suspension is just not enough, it gives the idea that saying such RACIST AND SEXSIST comments like that will just get you a slap on the wrist.

For all of you who have made no mistakes in your lives, Gpd Bless you, and keep up the good work.

For those of you who have made mistakes, apoligized sincerely and were forgiven, God bless you also.

For those of you who cannot accept a sincere apology such as the one Don Imus has given, I feel for you as you must be very hard hearted.

It took me awhile to get used to hia sarcasm, I just ignore it because it is just his way of expressing himselfl

They've characterized and criticised Pres. Clinton many times> and so far he hasn't called for even an apology. must less for his being let go.

He made a very bad mistake. The young girls were naturally hurt. And hopefully they will accept his sincere apology.

The people who watch the show regularly are aware of all the humanitarian things he has done for the children.

Also, I feel that he had an enormous influence in getting the help in getting the bill passed for the much needed help and (probably research) for children with Autisim. I say God Bless him.

I can' imagine all his sponsors dropping the show.

It will work the opposite for me and others, personally

We can also refuse to buy their produsts.

Such As Procter and Gamble, Staples, etc.

» Is Don Imus A Fascinating Character? from LeaderNotes
 Controversial, I give him, but Don Imus being hailed as one of the Most Fascinating People Of 2007 by Barbara Walter's and NBC, I think not. While I also realize that advertisers want viewers and ratings, don't you think adding... [Read More]

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