
Protecting job security, defending turf, ensconcing intellectual property - he has it all If he loses his job at WPP he may want to think about working for a record company.
By the way, you should check out Joseph Jaffe's view on
"WPP's Chief of Chiefs, Sir Martin Sorrell"
and his excellent analyisis of Sorrell's weak attempt to show some inkling of knowledge on how media is changing. Jaffe is author of "Life After the 30-Second Spot," a book about how today's brightest marketers are using new tactics to engage consumers and new avenues to take the place of TV, radio, and print.







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